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Which is the best content to create: Video, Audio, or Text?

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The answer is ALL of them but in a very specific order. The right order is different for each creator. With content, there are competing priorities: You will have audience members who prefer video, audio, or written content. Your business and content need to be discovered, and some platforms, like podcasts or blogs, have zero…
Read More… Which is the best content to create: Video, Audio, or Text?
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Delegating Doesn’t Mean Losing Control

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Delegating work, even creative work, does not have to mean losing control over the result. With hundreds of competitors in every niche, the amount of quality content, information products, engagement, and support needed for success is higher than ever. Trying to do all of the work yourself is a recipe for failure. David Ziembicki, Expert…
Read More… Delegating Doesn’t Mean Losing Control
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Designing your content for repurposing: Lists and micro-structures

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In this issue I’ll show you how create content so it can be easily repurposed into dozens of assets. As a creator or solopreneur (or really any business owner) every hour of your time is a precious resource. Most creators spend their few precious hours a week creating a monolithic piece of content that only…
Read More… Designing your content for repurposing: Lists and micro-structures
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Aligning your content to the buyer’s journey (the secret to leads and sales)

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To create content that generates leads and sales, you have to understand the buyer’s journey. Most creators and solopreneurs publish one-size-fits all content, hoping that each piece will address new and existing audience, low and high-ticket customers, etc. If you don’t align each piece of content to specific segments of your audience and where they…
Read More… Aligning your content to the buyer’s journey (the secret to leads and sales)