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In this issue I’ll show you how create content so it can be easily repurposed into dozens of assets. As a creator or solopreneur (or really any business owner) every hour of your time is a precious resource. Most creators spend their few precious hours a week creating a monolithic piece of content that only…

To create content that generates leads and sales, you have to understand the buyer’s journey. Most creators and solopreneurs publish one-size-fits all content, hoping that each piece will address new and existing audience, low and high-ticket customers, etc. If you don’t align each piece of content to specific segments of your audience and where they…

Everybody tells you to systemize your business (especially me!) But what does that mean? How do you actually do it? Most people think systemizing means finding the perfect tool that claims to automate everything. But the most important tools for systemizing are a clock, pencil, and paper. To systemize, here are the key steps, and…

In a previous post, I detailed why I’m still creating original content and why you should too. At the same time, if we don’t leverage AI aggressively we are going to be outrun by competitors that do. How to break this paradox? Create original content but use AI to amplify it… CRAZY! 1,000 YouTube Shorts…

It is critical to create original knowledge and content, more so than ever with the rise of AI. If all someone does is copy/paste prompts, take AI output, and publish or sell it, they don’t have a sustainable (or valuable) business. For your business to survive and thrive, you must Be The Expert, and create…

Spend 95% of your time on these three to reach 7-figures in your online business: If you neglect any of these three, your business cannot grow. Most people focus on one or two of them which amplifies the problem of not having the others. If you attract a large audience but don’t convert them to…