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Are your social media channels set up right? Are they helping you generate business or clients? If not, it’s probably time for a quick tune-up. Here’s a quick guide to turning on your social media channels for business results. This is the process we use with new clients to make sure that all the essentials…

Most creators, coaches, and consultants have bad websites. Whether it is poor design, slow speed, or focusing on themselves instead of their customer, they are often hurting their odds of success. This issue delves into how to plan and develop a website that resonates with your audience and aligns with your business objectives. Understanding Your…

Productizing your expertise by creating a signature system is a vital step in building your expert business. Many creators mistakenly scatter their talents, offering piecemeal knowledge and solutions without a cohesive system. This results in small wins for their customers but no major transformations. How do you fix that? By defining your signature system or…

What is your niche? Most people answer with a service or target market (ex. business coaching), which is only a small part of the equation. Choosing your niche and refining it to the point where you have no competition is crucial to the success of your expert business. TL;DR: Your niche is the combination of…

By leveraging a professional content repurposing service, you can streamline the process of turning one piece of content into many and get more out of your content marketing. You can ensure that each piece of repurposed content aligns with your overall content strategy. Whether it’s transforming blog posts into engaging videos or breaking down lengthy…

Previously, I covered the types of equipment you need for a minimalist home studio. This week, I’m covering the next critical element: recording and editing software. Every week in the groups I’m part of and when we onboard new clients into our content engine service, the question of how to record comes up. Recording software…