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Read Time: 4 minutes Welcome to BE THE EXPERT! In today’s issue: One tool to rule them all? Whether you have an online business or are planning one, your tech “stack” is critical to your success. Making the wrong choices or getting bogged down and overwhelmed in the decision-making can completely stall your business. In ​BTE44​ and in a…

Read Time: 6 minutes Welcome to BE THE EXPERT! In today’s issue: When and how to hire help There’s always more to do than we have time for. Planning and growing an expert business isn’t a “4-hour work week” by any stretch of the imagination. When faced with this challenge, we are told by gurus that we need to…

Read Time: 6 minutes Welcome to BE THE EXPERT! In today’s issue: Are you juggling or managing? It’s Monday morning, 8 am, and you’ve just sat down at your desk. Do you know exactly what you should and will work on in the next hour, day, and week to move your business forward? Are you set up to focus…

Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Simple Content Strategy I’ve been talking a lot recently about my Start Your Content Engine program, which is ​open for enrollment​ for just a few more days. One of the questions that comes up is whether publishing content at scale is just too complicated. When people hear…

Read Time: 7 minutes Forget TikTok and Instagram. The two social networks with the highest ROI potential for most of us right now are YouTube and LinkedIn. Let’s figure out whether YouTube is something you should consider focusing on.

Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Are you invisible to your target market? If your target market is unaware of your business or brand, your odds of generating revenue are nil. Sounds obvious right? But how do we get visible? Content. The right content strategy can dramatically accelerate your expert business and reduce…