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7 Things You NEED to AI-enable immediately in your business
Read Time: 6 minutes Welcome to BE THE EXPERT! In today’s issue: How to not get run over and left behind by AI There are 7 critical areas of your online business that you need to AI-enable immediately to protect against a wave of your competitors already doing so. Last week I talked about how AI is going to…
AI is going to destroy online course businesses…
Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: AI is going to destroy online course businesses… AI is coming for our online course businesses, and it won’t be pretty. In this issue, let’s discuss what’s happening, what’s going to happen, and how we can evolve to stay ahead. For an even deeper dive into this…
Launch vs. Evergreen (how to sell your programs)
Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Should you have just a few times a year where you launch and sell your programs to build up demand or should they be available evergreen (all of the time)? Is one better than the other? Let’s cover the pros and cons and how to decide… Launch…
My SOP template for delegating work
Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Delegate To Accelerate The more we delegate, the faster we can grow our businesses. The question is, how? In BTE #16 – Delegating Doesn’t Mean Losing Control, I talked about our three-step process for systemizing anything, which is: As solopreneurs, many of us remain stuck doing the…
YouTube is becoming MORE important
Read Time: 6 minutes Welcome to BE THE EXPERT! In today’s issue: YouTube is becoming MORE important (and how to succeed) I spent 8 hours over the last week immersed in YouTube research and best practices. What I learned was surprising. My wife, son, and I were on vacation and we had several long drives so I had queued…
This diagram will change your business forever
Read Time: 4 minutes Welcome to BE THE EXPERT! In today’s issue: This diagram will change your business forever It’s time to ditch the value ladder and replace it with a value matrix. A value ladder is typically defined as a set of content and products starting with free or low-ticket items and increasing in price as you move…