Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Lessons from Lego My house is overrun by Lego bricks. My son (11) is a lego master and I’ve always been a big fan as well. The genius of Lego that we can use in online business is the concept that a relatively small number of types…
Read Time: 4 minutesWelcome to BE THE EXPERT! In today’s special New Year’s issue: Building & Growing Your Online Business In 2025 2025 will be amazing for your online business if you put the right pieces in place and hit the ground running next week. In the last few issues of this newsletter we’ve covered how AI will…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: Designing your scalable, high-ticket program for 2025 Recurring revenue? Lots of it? Without working 60 hours a week? Yes, please! This is the holy grail of online business, but it is about as hard to find as the real holy grail (unless you have the right map,…
Read Time: 7 minutesWelcome to BE THE EXPERT! In today’s issue: Here’s the blueprint for 2025 One Saturday, when I was six, I woke up having dreamed that I had built a robot dog. This was in 1981… The dream was so amazing that I decided I WAS going to build one that very day. Far fetched? Sure,…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Stop Selling Info, Start Selling Results (with AI) “How do I use AI to add done-for-you services and help my customers see results faster?” That was a common follow-up question from folks in the AI workshop I delivered recently. In the workshop, I covered five pillars for…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: These business models are endangered (by AI) For creators and solopreneurs, which business models will survive the coming waves of AI? In this issue, I will break down how to evaluate your business model (or plan) and see if it will survive AI in 2025. Before we…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: Understanding the five waves of AI incoming OpenAI has told us where the AI path leads, the question is whether we listen and leverage… Recently, we’ve discussed how AI will destroy traditional course / membership / information businesses in 2025 unless we take extreme action right away…
Read Time: 7 minutesWelcome to BE THE EXPERT! In today’s issue: How to not get run over and left behind by AI There are 7 critical areas of your online business that you need to AI-enable immediately to protect against a wave of your competitors already doing so. Last week I talked about how AI is going to…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: AI is going to destroy online course businesses… AI is coming for our online course businesses, and it won’t be pretty. In this issue, let’s discuss what’s happening, what’s going to happen, and how we can evolve to stay ahead. For an even deeper dive into this…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Should you have just a few times a year where you launch and sell your programs to build up demand or should they be available evergreen (all of the time)? Is one better than the other? Let’s cover the pros and cons and how to decide… Launch…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Delegate To Accelerate The more we delegate, the faster we can grow our businesses. The question is, how? In BTE #16 – Delegating Doesn’t Mean Losing Control, I talked about our three-step process for systemizing anything, which is: As solopreneurs, many of us remain stuck doing the…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: YouTube is becoming MORE important (and how to succeed) I spent 8 hours over the last week immersed in YouTube research and best practices. What I learned was surprising. My wife, son, and I were on vacation and we had several long drives so I had queued…
Read Time: 4 minutesWelcome to BE THE EXPERT! In today’s issue: This diagram will change your business forever It’s time to ditch the value ladder and replace it with a value matrix. A value ladder is typically defined as a set of content and products starting with free or low-ticket items and increasing in price as you move…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: How I’m using AI (not how you think) This issue was NOT written using AI (and never will be). However, I do use AI for a lot of other things in my expert business, so I thought it would be helpful to show how and why. Right…
Read Time: 4 minutesWelcome to BE THE EXPERT! In today’s issue: One tool to rule them all? Whether you have an online business or are planning one, your tech “stack” is critical to your success. Making the wrong choices or getting bogged down and overwhelmed in the decision-making can completely stall your business. In BTE44 and in a…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: When and how to hire help There’s always more to do than we have time for. Planning and growing an expert business isn’t a “4-hour work week” by any stretch of the imagination. When faced with this challenge, we are told by gurus that we need to…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: Are you juggling or managing? It’s Monday morning, 8 am, and you’ve just sat down at your desk. Do you know exactly what you should and will work on in the next hour, day, and week to move your business forward? Are you set up to focus…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Simple Content Strategy I’ve been talking a lot recently about my Start Your Content Engine program, which is open for enrollment for just a few more days. One of the questions that comes up is whether publishing content at scale is just too complicated. When people hear…
Read Time: 7 minutesForget TikTok and Instagram. The two social networks with the highest ROI potential for most of us right now are YouTube and LinkedIn.
Let’s figure out whether YouTube is something you should consider focusing on.
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Are you invisible to your target market? If your target market is unaware of your business or brand, your odds of generating revenue are nil. Sounds obvious right? But how do we get visible? Content. The right content strategy can dramatically accelerate your expert business and reduce…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Here’s what happens when you publish content for a year This is the 52nd issue of this newsletter and we’ll be at 10,000 readers within the next month or so! Rather than a highlights issue, I wanted to use it as an example of how important it…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: How to get 3x out of everything you do As a solopreneur or small business owner, time is our most valuable asset. Most productivity gurus talk about getting more done in less time. That’s great and should be optimized. But the even bigger bang for the buck…
Read Time: 6 minutesWelcome to BE THE EXPERT! In today’s issue: Systems Turn Your Business Into A Growth Machine The secret to online business success is establishing the systems that will automatically guide you to the fastest growth and impact. Way back In BTE #3, I introduced the 9 essential systems for online business success (ex. Traffic, Marketing,…
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: Personal brand, business brand, or both? I know I spent a lot of time looping on this question, how about you? In this issue, I’m going to break down the pros and cons of each option and then propose a solution that works in almost all cases….
Read Time: 5 minutesWelcome to BE THE EXPERT! In today’s issue: How to design the perfect lead magnet We reduced our cost per lead by 90%, and I’ll show you how you could do the same. Let’s do some online business math to show how impactful that could be to your business: Say your cost per lead is…