Three reasons why you need to overhaul your personal brand now…
BYEB | Podcast

Three reasons why you need to overhaul your personal brand now…

In this episode. I’m going to give you three reasons why you need to overhaul your personal brand right now. Whether you work for a corporate employer or whether you’re a freelancer, independent consultant, it’s crucial that you overhaul your personal brand for three reasons… If you’ve listened to any of the episodes of this…

The two types of expert businesses (and which to choose)…
BYEB | Podcast

The two types of expert businesses (and which to choose)…

In this episode, I’m going to outline the two different types of expert businesses and how to choose which is the best for you. So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I…

3 CRITICAL mistakes technical professionals make with their personal brands…
BYEB | Podcast

3 CRITICAL mistakes technical professionals make with their personal brands…

In this episode, I’m going to show you the three critical mistakes most technical professionals make with personal branding and how to fix them. If you’re not advancing in your career or income as fast as you’d like, I guarantee you’re making one or more of these mistakes and I’m going to show you how…

How to know your ideal customer better than their family does…
Podcast | BYEB

How to know your ideal customer better than their family does…

In this episode, I’m going to show you how to know your ideal customer better than your own family does. We’re going to break this down for you into four steps. The first is choosing the niche for your expert business. We talked about it in previous episodes doing an expertise inventory. In the last…

The top 5 expert businesses you can build in less than 8 weeks…
BYEB | Podcast

The top 5 expert businesses you can build in less than 8 weeks…

In this episode, I’m going to show you the top five types of expert businesses you can build in less than eight weeks. What we want to really make sure everybody is clear about upfront is, the difference between revenue and profit. Revenue is just the money you have coming in from customers. So, you…