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Does your content look professional? Does it sound professional? If not, we’re going to fix that! You don’t need a $50,000 dollar home studio to create good content but you do need some basics. The goal is to reach at least a minimum bar in the essential elements of video content: If you don’t meet…

Vacation or prison? A membership-based online business can feel like either, depending on how you design it. Why am I writing about memberships this week? Because I’m considering one for my business and wanted to share my thought process for deciding. Many solopreneurs and creators hear about recurring revenue and think, “yes please!”. That’s understandable….

It started with a question I was asked: What’s a reasonable monthly SEO investment? My initial thought was the classic “how much you got?” Then I decided to tap into my vast experience in this space and SCREECH. Whoops, I didn’t have vast experience in SEO, or any really. A few weeks of research, learning,…

The answer is ALL of them but in a very specific order. The right order is different for each creator. With content, there are competing priorities: You will have audience members who prefer video, audio, or written content. Your business and content need to be discovered, and some platforms, like podcasts or blogs, have zero…

Delegating work, even creative work, does not have to mean losing control over the result. With hundreds of competitors in every niche, the amount of quality content, information products, engagement, and support needed for success is higher than ever. Trying to do all of the work yourself is a recipe for failure. David Ziembicki, Expert…

Is your content strategy serving your business goals? Is it serving your ideal customers? If not, it isn’t sustainable. There are 5 levels of maturity when it comes to content strategy. But does it even make sense to try to get to level 5? Is level 3 or 4 good enough? What are the levels…