Which is the best content to create: Video, Audio, or Text?

The answer is ALL of them but in a very specific order.

The right order is different for each creator.

With content, there are competing priorities:

• What your audience needs
• What your business needs
• What YOU need.

You will have audience members who prefer video, audio, or written content.

Your business and content need to be discovered, and some platforms, like podcasts or blogs, have zero discoverability.

Others, like IG / TikTok / LinkedIn, can have high discoverability.

You may be comfortable writing but hate video.

You may love podcasting but hate writing.

We know that consistency is key to content creation and marketing, so how do we juggle all three priorities?

First, create your original content in the format you enjoy most.

This is the biggest key to consistency: enjoying your original format.

Love writing? Then write.

Love video? Create video.

The most important step is getting your expertise out of your head and into a piece of content.

Second, implement systems to convert your original content into other formats

If you wrote a long-form article, turn it into a script for a video and audio podcast and record it, too.

If you created a video first, turn it into audio and text.

Third, repurpose your content into short clips and highlights

Create assets to be published on all social platforms for greater discoverability.

The end result?

You create in the format you enjoy, making you more consistent.

That content is turned into the formats you need.

Those formats are also published on platforms with organic discoverability.

Take Action

1. Pick the format you love the most and create with that.
2. Implement systems to turn your primary format into the other formats.
3. Repurpose all formats into clips to use on social platforms with high discoverability.