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Read Time: 4 minutes Welcome to BE THE EXPERT! In today’s issue: Creating money-making content at scale I assume you are interested in using content to attract an audience and grow your business. The question is: are you creating content that brings you leads and sales or new clients? Are you reaching your goals? Have you been: If you…

Read Time: 4 minutes Welcome to BE THE EXPERT! In today’s issue: Should you start a podcast (or blog, or YouTube, or…) Focus on one content channel or be everywhere… Is it too much to ask for both? Many experts will tell you to pick one channel to focus on to build and grow your audience. Others will tell…

Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Story banks make content creation MUCH easier… Before I had a story bank, I struggled to create content that resonated with my audience. I provided good info, but my writing and speaking sounded like a corporate consultant (since that’s what I was for 20 years!). Still does,…

Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Does your business model match your goals? Mine didn’t, so here’s what happened: No matter how hard I worked or how successful I was, there was no chance of reaching my goals. So I had to change my business model. At a high level, your business model…

Read Time: 4 minutes Welcome to BE THE EXPERT! In today’s issue: The Visionary and the Integrator There’s one thing nearly all successful online business owners have. It enables them to get more done in their business without working more hours. It gets them out of ALL the day-to-day things that have to happen but consume so much time….

Read Time: 5 minutes Welcome to BE THE EXPERT! In today’s issue: Game-changing content strategy What if every piece of content you created helped sell your products or programs? What if that could be done without “pitching” and “selling” all the time? In this issue, I’m going to show you exactly how. Quick Summary NOTE: For the thousands of…