From Cold Traffic to High-Ticket Clients: Accelerate your buyer’s journey

With the right content strategy and topics, you can accelerate your buyer’s journey.

In a previous post, we talked about how to create a revenue generating content strategy.

We went deep on how to plan content for attracting an audience, converting them to leads/customers, and ascending them to your flagship programs. That is the buyer’s journey.

Now let’s explore the most effective content types and topics for each of those three critical stages to accelerate the buyer’s journey.

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Attracting cold traffic is all about catching attention and sparking interest. You want content that’s shareable, intriguing, and speaks to a broad audience.

Topic Types for Attraction:

  1. Listicles: “Top 10 Ways to Improve Your SEO” or “5 Social Media Trends to Watch in 2023”
  2. Myth Busting: Articles or videos that debunk common myths, like “Why XYZ is Not the Best Way to Market Your Business”.
  3. Infographics: Visually appealing and easy to share, infographics can quickly convey complex ideas or statistics.
  4. How-to Guides: “How to Start a Blog in 5 Steps” or “How to Optimize Your Social Media Profiles”.
  5. Trending News & Updates: Share latest industry news or platform updates to keep your audience informed.
  6. Inspirational Stories: Everyone loves a good success story or an underdog tale.
  7. Quizzes: Engaging and interactive, quizzes can be about personal preferences, knowledge tests, or fun facts.


Conversion is about trust. At this stage, you want to showcase reliability, expertise, and the value you provide.

Topic Types for Conversion:

  • Testimonials: Real stories from real people, showcasing the benefits they’ve received.
  • Expert Opinions: Sharing views or endorsements from industry leaders can boost your credibility.
  • Webinars: Free or low-cost webinars can offer value and showcase your expertise, leading to sign-ups.
  • Comparison Charts: Show how your product/service stacks up against the competition.
  • Interactive Demos: For products or platforms, an interactive demonstration can move someone to action.
  • Lead Magnets: Offer value-packed e-books, cheat sheets, templates, or tools in exchange for contact info.
  • FAQs: Address common questions or concerns upfront.


This is about deepening the relationship and demonstrating that investing more with you yields greater value.

Topic Types for Ascension:

  • Case Studies: Deep dives into specific customer stories showing tangible results.
  • Connection: Content about your experience with the problems your customers are trying to solve
  • Exclusive Content: Offer webinars, e-books, or courses only available to existing customers or members.
  • Behind-the-Scenes: Showing the making of a product or a day in the life can create a closer bond.
  • Advanced Tutorials: Share some of the content from your flagship program to demonstrate breadth and depth

High-quality content is essential at every stage of the customer journey.

Tailoring your content to the specific goals and needs of each stage will significantly improve its effectiveness.

When you align your business cadence, content strategy, and topic types you can address the needs of your audience AND your business goals at each stage. This accelerates your buyer’s journey and your results.

David Ziembicki

CEO, Expert Business Agency

David Ziembicki is the founder and CEO of the Expert Business Agency, which helps coaches, course, and membership creators build their online businesses. David has been an industry-leading technology and business consultant for over 25 years having worked at Microsoft, Deloitte, SAIC, and Avanade.