Content Creation: Amateurs vs. Professionals

Are you creating content like an amateur or a professional?

Creating content that attracts your ideal customer is crucial for the success of an online business.

The return on investment hinges upon how you approach content creation: amateur vs. professional.

Your choice will greatly impact your efforts’ quality, effectiveness, and results.

How amateurs create content:

Randomly and inconsistently: Amateurs tend to create content randomly and inconsistently without a well-defined plan or schedule. This makes it difficult to grow an audience, track progress, and measure results.

Striving for perfection: Amateurs spend excessive time striving for perfection, delaying the publishing process. As a result, they end up not getting enough content out there and cannot convert readers into customers.

Publishing and praying: Once the content is published, they rely on sheer luck, hoping people will stumble upon it. This leaves them with no control over how many people view their content.

How the pros do it:

Deliberately and consistently: Professionals approach content creation deliberately and consistently.

They have a content plan in place, whether it’s on a monthly, weekly, or daily basis.

They carefully choose topics that will attract their target audience and potentially convert them into customers and eventually lead them to their flagship programs.

Imperfectly and quickly: Professionals understand that perfection can often be the enemy of progress.

Instead of obsessing over every detail, they focus on creating content quickly, recognizing that getting the main points out to their audience and creating more content provides more value over time than spending weeks or months on one piece.

They prioritize the act of publishing because they know that valuable content is worthless if it remains unseen.

Publishing AND promoting: Publishing is only the first phase of successful content marketing. Professionals actively promote the content they publish, utilizing various strategies to maximize its visibility.

They repurpose their content, adapting it for different platforms and engaging with their audience through social media channels.

Additionally, they may invest in paid ads to amplify the reach and impact of their content.

HOW TO TAKE ACTION:

1. Start by creating a comprehensive content plan tailored to your business goals. Identify topics that align with your target audience’s interests and determine how your content can lead them toward your flagship programs.
2. Dedicate at least one hour per week to the creation of your content. Regardless of the outcome, commit to publishing it and refining it over time.
3. Take an active role in promoting your published content. Repurpose it for different platforms, engage with your audience on social media, and consider leveraging paid ads to increase its visibility.

Implement a professional approach to content creation and promotion that will help you attract an audience, convert them to customers, and ascend them to your flagship programs.

Develop a routine and stick with it to ensure success. Make sure you’re regularly producing content, promoting it, and tracking progress so that you can measure and improve your results.