9 Must Have Systems for Online Business Success

In this post I’m going to reveal the 9 essential systems all online businesses need for success.

You can’t build an income and impact generating online business if you’re missing even one of these systems because they all work together to enable growth.

If you’re not making at least 6-figures in revenue, it’s because you’re missing one or more of these systems.

David Ziembicki

I call these systems because they are major business functions that have inputs, outputs, and metrics. They should be continuously improved as you grow.

Project Management System

Projects are a set of tasks that deliver an outcome in specific timeframe. Even if you are solo, you need to be able to define and manage projects like building a sales funnel or creating a long-form video.

Your project management system should enable you to define and manage multiple projects at the same time.

Process Management System

Processes are recurring, ongoing tasks. Examples include content creation, publishing, repurposing, etc. Your business needs documented standard operating procedures (SOPs), for all your daily, weekly, and monthly tasks.

Your process management system should enable you to define, manage, and delegate all of your ongoing and recurring work.

Sales Funnel System

Sales funnels are essential for online businesses. They are your revenue generating asset. Designing, building, testing, and improving them is what this system is all about.

Your sales funnel system should enable you to create and manage funnels to attract your audience, convert them to customers, and ascend them to your highest level programs.

Product System

Your products are what your sales funnels are selling. Whether its courses, coaching, memberships, or other product types, having a system for designing and improving your products is important.

Your product system should enable you to collect your customer’s requirements and develop solutions to address them.

Content System

Content creation is the next essential system. Your content establishes your authority and expertise. Your content system enables you to create once then repurpose and publish at scale.

Your content system should enable you to create, publish, and repurpose a high volume of content that is appealing to your ideal customers across all the stages of the buyer’s journey.

Traffic System

Even if you have the greatest content, sales funnels, and products, no one will see them if you don’t have traffic. Publishing and promoting your content with appropriate calls to action is what generates organic traffic. Running paid ads to generate traffic amplifies your organic efforts.

Your traffic system should enable you to be visible across all major platforms so that you have diversification of your traffic and aren’t over-dependent on one social network or ad platform.

Marketing System

Your marketing systems is the beginning of transforming traffic into prospects and leads for your products and services. This includes content, social media, email marketing.

Your marketing system coordinates and leverages the assets built in the previous systems like your content, your products, and your social channels. Your marketing system should enable integrated campaigns across all channels and mediums.

Sales System

Your sales system is where your sales funnels lead. Whether your sales mechanism is a webinar or a sales call, this is also a system that needs to be designed, built, tested, and improved.

Developing a consistent sales system that generates revenue is one of the most difficult parts of building an expert business. The key is continuous testing and improvement until your key sales metrics (like cost per lead, cost per call, cost per client, etc.) all meet your benchmarks.

Support System

The final system is your customer support system. This is essential for long term growth as it helps you retain your customers and ascend them to your higher level products and services.

Great customer experience and support is essential to retaining customers, gaining testimonials from them, and delivering the impact that helps them achieve there goals.

Your customer support system should enable you to see where each of your customers are in your programs, any issues or challenges they are having, and their overall satisfaction.

Really? All of these are required?

Yes that sounds like a lot, especially if you’re just starting your online business journey.

The key is thinking in terms of a minimum viable product (MVP) for each of them.

Most people build 3 – 4 of them and spend all their effort their, not realizing their business has no chance of success without the others being in place.

Implementing 9 systems to the minimum viable level is MUCH more effective than 3 great systems and missing the other 6.

Imagine great funnels, products, and support systems but no marketing or traffic…

TAKE ACTION

1. Assess your business and which of these systems you have and which are missing
2. For the systems you have in place, rate them on a scale of 1 – 10.
3. Start implementing the systems you are missing
4. When all are implemented at an MVP level, start improving the lowest ranking systems.

For a full breakdown of how to do this, check out the Expert Business System (free)