{"id":902,"date":"2019-11-26T14:41:00","date_gmt":"2019-11-26T19:41:00","guid":{"rendered":"https:\/\/eab420e89e.nxcli.net\/?p=902"},"modified":"2022-06-03T18:51:09","modified_gmt":"2022-06-03T22:51:09","slug":"3-critical-mistakes-technical-professionals-make-with-their-personal-brands","status":"publish","type":"post","link":"https:\/\/expertbusiness.com\/podcast\/3-critical-mistakes-technical-professionals-make-with-their-personal-brands\/","title":{"rendered":"3 CRITICAL mistakes technical professionals make with their personal brands&#8230;"},"content":{"rendered":"\n<p>In this episode, I&#8217;m going to show you the three critical mistakes most technical professionals make with personal branding and how to fix them.<\/p>\n\n\n\n<p>If you&#8217;re not advancing in your career or income as fast as you&#8217;d like, I guarantee you&#8217;re making one or more of these mistakes and I&#8217;m going to show you how to fix them.<\/p>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/c3493689-57e7-4264-a377-ace6a45ade50\"><\/iframe><\/div>\n\n\n\n<p>Mistake number one is thinking that personal branding is marketing bs and just not starting the process at all. Less than 5% of technical professionals have a personal brand strategy team or platform. I get it. We&#8217;re technologists, not sales or marketing people, but technical professionals like us usually have more of a quiet confidence type of personality, or let the results speak for themselves type of mentality.<\/p>\n\n\n\n<p>But here&#8217;s the problem:<\/p>\n\n\n\n<p>Results do not speak for themselves, at least not loudly enough when it&#8217;s time for raises, bonuses, promotions, or new jobs. It&#8217;s the people with the best combination of results and awareness that when having a great personal brand pulling forward at $12,000 a year, raise and investing, that money results in almost $500,000 of additional lifetime income.<\/p>\n\n\n\n<p>If you&#8217;re able to do that twice, you&#8217;ve got $1 million or more extra lifetime income. Now, I also know the term personal branding may put you off &#8211; two sales a year that it sounds like marketing bs. You may hate sales and marketing people. You know? For a while I did too.<\/p>\n\n\n\n<p>Luckily, I had a mentor that completely changed my mindset. He taught me to think about my career as a business. Like any business, it must have a marketing function that compliments the product as an individual. The product is your expertise. Your marketing is the personal brand that you build around it, so ask yourself this: Would a company that had no marketing team, no website, no social media presence, no advertising, be successful? Of course not.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3 CRITICAL mistakes technical professionals make with their personal brands\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/9Xc7LlGgnkI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>[fusebox_transcript]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, I&#8217;m going to show you the three critical mistakes most technical professionals make with personal branding and how to fix them. If you&#8217;re not advancing in your career or income as fast as you&#8217;d like, I guarantee you&#8217;re making one or more of these mistakes and I&#8217;m going to show you how&#8230;<\/p>\n","protected":false},"author":2,"featured_media":903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[4],"tags":[],"taxonomy_info":{"category":[{"value":4,"label":"Build Your Expert Business Podcast"}]},"featured_image_src_large":["https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/BYEB10-YouTube-1024x576.jpg",1024,576,true],"author_info":{"display_name":"David Ziembicki","author_link":"https:\/\/expertbusiness.com\/author\/dziembicki\/"},"comment_info":0,"category_info":[{"term_id":4,"name":"Build Your Expert Business Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":41,"filter":"raw","term_order":"30","cat_ID":4,"category_count":41,"category_description":"","cat_name":"Build Your Expert Business Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/902"}],"collection":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":1,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/902\/revisions\/1233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}