The answer is ALL of them but in a very specific order.<\/p>\n\n\n\n
The right order is different for each creator.<\/p>\n\n\n\n
With content, there are competing priorities:<\/p>\n\n\n\n
You will have audience members who prefer video, audio, or written content.<\/p>\n\n\n\n
Your business and content need to be discovered, and some platforms, like podcasts or blogs, have zero discoverability.<\/p>\n\n\n\n
Others, like IG \/ TikTok \/ LinkedIn, can have high discoverability.<\/p>\n\n\n\n
You may be comfortable writing but hate video.<\/p>\n\n\n\n
You may love podcasting but hate writing.<\/p>\n\n\n\n
We know that consistency is key to content creation and marketing, so how do we juggle all three priorities?<\/p>\n\n\n\n
This is the biggest key to consistency: enjoying your original format.<\/p>\n\n\n\n
Love writing? Then write.<\/p>\n\n\n\n
Love video? Create video.<\/p>\n\n\n\n
The most important step is getting your expertise out of your head and into a piece of content.<\/p>\n\n\n\n
If you wrote a long-form article, turn it into a script for a video and audio podcast and record it, too.<\/p>\n\n\n\n
<\/p>\n\n\n\n
If you created a video first, turn it into audio and text.<\/p>\n\n\n\n
Create assets to be published on all social platforms for greater discoverability.<\/p>\n\n\n\n
The end result?<\/p>\n\n\n\n
You create in the format you enjoy, making you more consistent.<\/p>\n\n\n\n
That content is turned into the formats you need.<\/p>\n\n\n\n
Those formats are also published on platforms with organic discoverability.<\/p>\n\n\n\n