Is your content strategy serving your business goals?<\/p>\n\n\n\n
Is it serving your ideal customers?<\/p>\n\n\n\n
If not, it isn\u2019t sustainable.<\/strong><\/p>\n\n\n\n There are 5 levels of maturity when it comes to content strategy.<\/p>\n\n\n\n But does it even make sense to try to get to level 5?<\/p>\n\n\n\n Is level 3 or 4 good enough? What are the levels anyway? Let\u2019s dive in.<\/p>\n\n\n\n At the end of this issue, be sure to check out the Saturday Spotlight \ud83d\udca1<\/strong> where I\u2019m curating the most interesting content, tools, and news of the week for creators and solopreneurs.<\/p>\n\n\n\n The first level of maturity, above not publishing at all, is randomly publishing content.<\/p>\n\n\n\n It is challenging to publish consistently, so many of us get stuck at this first level of just randomly publishing content. Publish and pray\u2026<\/p>\n\n\n\n I think we can all agree this is better than nothing but far from ideal.<\/p>\n\n\n\n The next level is consistently publishing to one channel.<\/p>\n\n\n\n If you have a blog, that means publishing weekly or daily.<\/p>\n\n\n\n If you have a podcast, it means an episode every week or day.<\/p>\n\n\n\n Reaching this level is essential because consistency is the key to growth. You are more likely to gain followers with consistent publishing.<\/p>\n\n\n\n You also build up a body of content and knowledge with benefits like ranking in search results (SEO) over the longer term.<\/p>\n\n\n\n The next level is repurposing the content piece you create each week (or day) and publishing that piece of content across all social channels.<\/p>\n\n\n\n This can be as simple as creating a post that goes to each social channel, pointing back to your main piece of content.<\/p>\n\n\n\n Repurposing can also mean simply uploading the same content to each social network (ex., uploading your video to YouTube, Facebook, LinkedIn, etc.)<\/p>\n\n\n\n The benefit of reaching this level is much higher odds of having your content be seen since it is now on all social networks for the broadest potential audience.<\/p>\n\n\n\n The next level takes repurposing a significant step further.<\/p>\n\n\n\n Instead of publishing one piece and type of content everywhere, you turn your content into multiple pieces and posts optimized for each social network.<\/p>\n\n\n\n For example, if you create video content, you can turn it into a podcast, blog, email newsletter, etc., and post it across the relevant channels.<\/p>\n\n\n\n You can take highlights from the content and turn them into short-form videos and other posts that are more optimal for TikTok, Reels, and Shorts.<\/p>\n\n\n\n The final level is creating dedicated content for each channel.<\/p>\n\n\n\n This could mean specific content and videos for YouTube. An interview format for a podcast.<\/p>\n\n\n\n Dedicated articles\/posts for a blog. Original short-form videos (i.e., not pulled from the long-form)<\/p>\n\n\n\n Each channel has a dedicated strategy, content types, and topics that align with the audiences in each social network.<\/p>\n\n\n\n For solopreneurs and creators, we should all aim to reach level 3 or 4.<\/p>\n\n\n\n The first step is figuring out the medium you want to create in (video, audio, text) and consistently publishing weekly.<\/p>\n\n\n\n The hardest step is consistency on one channel, from zero or random to stage 2.<\/p>\n\n\n\n After that, reaching stage 3 or 4 can be easier because everything required can be delegated.<\/p>\n\n\n\n For example, in our Content Engine service<\/a>, you only need to create raw content once a week (i.e., get to Stage 2), and then, our team will edit, repurpose, and customize it for all social channels, getting you to Stage 4.<\/p>\n\n\n\n If you have to DIY, that\u2019s okay too, then the incremental investment is your time.<\/p>\n\n\n\n Reaching Stage 4 means you have the highest odds for discovery and generating organic traffic with a modest amount of time and budget required.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because you are consistently creating one content piece a week with tailored versions and highlights going to every channel for discoverability.<\/p>\n\n\n\n For most solopreneurs and creators, I don\u2019t recommend Stage 5 because it requires significantly more time from you, which can not be delegated.<\/p>\n\n\n\n Trying to create dedicated and differentiated video, audio, text, and short-form content every week would require too much of your time.<\/p>\n\n\n\n This only makes sense if you have a reasonably large team and have successfully systemized all the major elements of your business.<\/p>\n\n\n\n If you have, then yes, a larger percentage of your time could be spent on content creation, or you could hire creators for specific channels (i.e., someone to create and run a podcast for your business)<\/p>\n\n\n\n For most of us, reaching Stage 4 is the sweet spot to aim for.<\/p>\n\n\n\n Here\u2019s how to take action:<\/p>\n\n\n\n If you want to see this process in detail, check out my free Content Engine guide and 7-day email course<\/a>.<\/p>\n\n\nLevel 1: Random Content Publishing<\/h2>\n\n\n\n
Level 2: Consistent publishing to one channel<\/h2>\n\n\n\n
Level 3: Repurposing one content piece to all channels<\/h2>\n\n\n\n
Level 4: Repurposing one content piece and customizing for all channels<\/h2>\n\n\n\n
Level 5: Dedicated content for each channel<\/h2>\n\n\n\n
Which maturity level should you aim for?<\/h2>\n\n\n\n
Why not aim for Stage 5?<\/h2>\n\n\n\n
Take Action<\/h2>\n\n\n\n
\n