{"id":2307,"date":"2023-07-23T20:37:54","date_gmt":"2023-07-24T03:37:54","guid":{"rendered":"https:\/\/expertbusiness.com\/?p=2307"},"modified":"2023-07-23T20:37:57","modified_gmt":"2023-07-24T03:37:57","slug":"you-dont-need-a-large-email-list-before-you-start-selling-online","status":"publish","type":"post","link":"https:\/\/expertbusiness.com\/be-the-expert\/you-dont-need-a-large-email-list-before-you-start-selling-online\/","title":{"rendered":"You DON\u2019T need a large email list before you start selling online"},"content":{"rendered":"\n<p>Many gurus tell you to wait to launch or sell until you have a large\u00a0email\u00a0list\u00a0or audience.\u00a0<strong>Don\u2019t wait!<\/strong><\/p>\n\n\n\n<p>This is a recipe for failure, as it takes time and money to build a large&nbsp;list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The sooner you start selling, the sooner you collect revenue and feedback.<\/h3>\n\n\n\n<p>If you don\u2019t have revenue coming in to offset your costs, you\u2019re in trouble.<\/p>\n\n\n\n<p>If you have the right offer, meaning one that delivers high value in a high-demand area, you can sell right away.<\/p>\n\n\n\n<p><em><strong>We earned our first $15k client a few years ago when my\u00a0email list\u00a0had 46 people on it.<\/strong><\/em><\/p>\n\n\n\n<p>How? Our offer was a perfect fit for a certain segment of the market that urgently needed done-for-you services to get their online business launched.<\/p>\n\n\n\n<p>They didn\u2019t need months or years of \u201cfree value\u201d.<\/p>\n\n\n\n<p>They needed help now. <\/p>\n\n\n\n<p>We offered that. <\/p>\n\n\n\n<p>They invested.<\/p>\n\n\n\n<p><strong>TAKE ACTION:<\/strong><\/p>\n\n\n\n<ol>\n<li>Create an irresistible offer. If you\u2019re just beginning, offer 1:1 coaching or similar high value even if it doesn\u2019t \u201cscale\u201d<\/li>\n\n\n\n<li>Build your&nbsp;email&nbsp;list&nbsp;as a byproduct of selling. Talk about your offer, what you are working on, who you are helping. Offer the first step as a free lead magnet to build your&nbsp;list<\/li>\n\n\n\n<li>After someone joins your\u00a0email\u00a0list, send a few follow up nurture\u00a0emails talking about the main elements of your offer (without a pitch), then at the end of the sequence make them an offer.<\/li>\n<\/ol>\n\n\n\n<p><strong>What offer can you define that would get at least a subset of your market to say \u201cYES! That\u2019s exactly what I need!\u201d?<\/strong><\/p>\n\n\n<script async data-uid=\"1011b49c3d\" src=\"https:\/\/expert-business-agency.ck.page\/1011b49c3d\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script>\n\n\n<style>.kb-row-layout-id2089_9b15ca-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2089_9b15ca-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2089_9b15ca-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:30px;padding-bottom:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2089_9b15ca-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2089_9b15ca-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2089_9b15ca-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div 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(max-width: 767px){.kadence-column2089_fae288-c5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2089_fae288-c5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2089_de4d85-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2089_de4d85-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2089_de4d85-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);padding-top:0rem;padding-bottom:0rem;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2089_de4d85-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2089_de4d85-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2089_de4d85-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2089_de4d85-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2089_9b1984-45 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2089_9b1984-45 > .kt-inside-inner-col{box-shadow:0px 14px 25px -10px #718096;border-top:3px solid var(--global-palette3, #1A202C);border-right:3px solid var(--global-palette3, #1A202C);border-bottom:3px solid var(--global-palette3, #1A202C);border-left:3px solid var(--global-palette3, #1A202C);}.kadence-column2089_9b1984-45 > .kt-inside-inner-col,.kadence-column2089_9b1984-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2089_9b1984-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2089_9b1984-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2089_9b1984-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2089_9b1984-45 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column2089_9b1984-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2089_9b1984-45, .kadence-column2089_9b1984-45 h1, .kadence-column2089_9b1984-45 h2, .kadence-column2089_9b1984-45 h3, .kadence-column2089_9b1984-45 h4, .kadence-column2089_9b1984-45 h5, .kadence-column2089_9b1984-45 h6{color:var(--global-palette9, #ffffff);}.kadence-column2089_9b1984-45{position:relative;}@media all and (max-width: 1024px){.kadence-column2089_9b1984-45 > .kt-inside-inner-col{border-top:3px solid var(--global-palette3, #1A202C);border-right:3px solid var(--global-palette3, #1A202C);border-bottom:3px solid var(--global-palette3, #1A202C);border-left:3px solid var(--global-palette3, #1A202C);flex-direction:column;}}@media 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.kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2089_fd2641-86 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2089_fd2641-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2089_fd2641-86 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{display:flex;}.kadence-column2089_1d0120-e9 > .kt-inside-inner-col,.kadence-column2089_1d0120-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2089_1d0120-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2089_1d0120-e9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2089_1d0120-e9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2089_1d0120-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2089_1d0120-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column2089_1d0120-e9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2089_1d0120-e9 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"290\" src=\"https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/David-Ziembicki-Bio-Headshot-300x290.jpg\" alt=\"\" class=\"wp-image-821\" srcset=\"https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/David-Ziembicki-Bio-Headshot-300x290.jpg 300w, https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/David-Ziembicki-Bio-Headshot-1024x991.jpg 1024w, https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/David-Ziembicki-Bio-Headshot-768x743.jpg 768w, https:\/\/expertbusiness.com\/wp-content\/uploads\/2020\/07\/David-Ziembicki-Bio-Headshot.jpg 1496w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div><\/div><\/div>\n\n\n<style>.kadence-column2089_6f3f97-be > .kt-inside-inner-col,.kadence-column2089_6f3f97-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2089_6f3f97-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2089_6f3f97-be > .kt-inside-inner-col{flex-direction:column;}.kadence-column2089_6f3f97-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2089_6f3f97-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2089_6f3f97-be{position:relative;}@media all and (max-width: 1024px){.kadence-column2089_6f3f97-be > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column2089_6f3f97-be > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2089_6f3f97-be inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2089_325b68-c0, .wp-block-kadence-advancedheading.kt-adv-heading2089_325b68-c0[data-kb-block=\"kb-adv-heading2089_325b68-c0\"]{margin-top:0px;margin-bottom:0px;font-size:1.1em;font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2089_325b68-c0 mark, .wp-block-kadence-advancedheading.kt-adv-heading2089_325b68-c0[data-kb-block=\"kb-adv-heading2089_325b68-c0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading2089_325b68-c0 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2089_325b68-c0\">David Ziembicki<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2089_527beb-b2, .wp-block-kadence-advancedheading.kt-adv-heading2089_527beb-b2[data-kb-block=\"kb-adv-heading2089_527beb-b2\"]{margin-top:0px;margin-bottom:0px;font-size:0.9em;font-weight:300;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading2089_527beb-b2 mark, .wp-block-kadence-advancedheading.kt-adv-heading2089_527beb-b2[data-kb-block=\"kb-adv-heading2089_527beb-b2\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading2089_527beb-b2 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading2089_527beb-b2\"><em>CEO, <a href=\"https:\/\/expertbusinessagency.com\" target=\"_blank\" rel=\"noopener\">Expert Business Agency<\/a><\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2089_683326-70, .wp-block-kadence-advancedheading.kt-adv-heading2089_683326-70[data-kb-block=\"kb-adv-heading2089_683326-70\"]{margin-top:16px;margin-bottom:16px;font-size:15px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2089_683326-70 mark, .wp-block-kadence-advancedheading.kt-adv-heading2089_683326-70[data-kb-block=\"kb-adv-heading2089_683326-70\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading2089_683326-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2089_683326-70\">David Ziembicki is the founder and CEO of the Expert Business Agency, which helps coaches, course, and membership creators build their online businesses. David has been an industry-leading technology and business consultant for over 25 years having worked at Microsoft, Deloitte, SAIC, and Avanade.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-right is-layout-flex wp-container-core-social-links-is-layout-1 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/expertbusinessagency\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/DavidZiembicki\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 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screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Many gurus tell you to wait to launch or sell until you have a large\u00a0email\u00a0list\u00a0or audience.\u00a0Don\u2019t wait! This is a recipe for failure, as it takes time and money to build a large&nbsp;list. The sooner you start selling, the sooner you collect revenue and feedback. If you don\u2019t have revenue coming in to offset your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[44],"tags":[],"taxonomy_info":{"category":[{"value":44,"label":"Be The Expert"}]},"featured_image_src_large":["https:\/\/expertbusiness.com\/wp-content\/uploads\/2023\/07\/You-dont-need-a-large-email-list-1024x576.jpeg",1024,576,true],"author_info":{"display_name":"David Ziembicki","author_link":"https:\/\/expertbusiness.com\/author\/dziembicki\/"},"comment_info":0,"category_info":[{"term_id":44,"name":"Be The Expert","slug":"be-the-expert","term_group":0,"term_taxonomy_id":44,"taxonomy":"category","description":"","parent":0,"count":25,"filter":"raw","term_order":"31","cat_ID":44,"category_count":25,"category_description":"","cat_name":"Be The Expert","category_nicename":"be-the-expert","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/2307"}],"collection":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":2,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/posts\/2307\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertbusiness.com\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}