Three reasons why you need to overhaul your personal brand now
In this episode. I'm going to give you three reasons why you need to overhaul your personal brand right now.
Whether you work for a corporate employer or whether you're a freelancer, independent consultant, it's crucial that you overhaul your personal brand for three reasons.
Number one is the pace of change in technology. Number two is increasing competition. And number three is the risk of recession. Luckily, so far in my career, I've never been fired or laid off from a job. But I do have friends and colleagues over the years who have, and especially 1.3 years ago in a company I was working for – one of the largest technology companies in the room. There was a round of layoffs throughout the organization that, so far as we can tell, were completely random. People woke up one day and basically they got a notice. Their job was being eliminated. They are being laid off, or what is basically the equivalent of being struck by lightning.
No rhyme or reason that could be detected.
You have some obvious people that probably should have been moved out, but some really good people that had been there for 10, 15, and 20 years also got let go with little notice. Whether they landed in a new job or whether they found a good opportunity, and how quickly that happened, was directly proportional to how strong their personal brand. Also how strong their network within the industry was.
If you've listened to any of the episodes of this show before seeing any of our videos, you know that a personal brand is a lot more than a fancy business card or a resume.
Even more than an online social profile or something like that. When we talk about personal branding, we're talking about your network. The influence that you have within your career. The influence you have within your company. Also the influence you have within your industry. These things are directly proportional to how much value you provide.