The two types of expert businesses (and which to choose)…

In this episode, I’m going to outline the two different types of expert businesses and how to choose which is the best for you.

So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I started looking around for success examples to model.

The more I started digging into people’s success paths, the more I started seeing two patterns.

Some were using their results to advance in their corporate careers, moving from consultant to senior to architect or transitioning into management. But others got to a point where they were so sought after for their expertise that they actually started building their own businesses around their expertise – either in coaching, consulting, training or things like that.

That’s when I discovered that the essence of an expert business. It is how you monetize your knowledge either through strategic career growth in the corporate world or building a business around your expertise, choosing which one or both to focus on and when is a question I’m often asked and I have to reply with the standard answer.

Your goal is to determine what type of expert business you should build.

If you want to advance in a corporate career, then your expert business will center around delivering results and building your personal brand.

In this episode, I'm going to outline the two different types of expert businesses and how to choose which is the best for you. I've spent the last 20 years as a top performer at some of the largest technology and consulting companies in the world. Now I'm helping technical professionals like you dramatically accelerate your career by cultivating an expert personal brand and building a business around your expertise. The real question is this, how can we pull forward raises and promotions, or build six, seven, or even eight figure expert businesses without spending all our money or becoming a stranger to our families. This show is here to give you the answers. Join me on this journey and learn how to start, build and scale your expert brand and business. My name is David Ziembicki, welcome to the build your expert business show.

Hey, everybody Dave Ziembicki here. So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I started looking around for success examples to model. The more I started digging into people's success paths, the more I started seeing two patterns. Some were using their results to advance in their corporate careers, moving from consultant to senior to architect or transitioning into management, but others got to a point where they were so sought after for their expertise that they actually started building their own businesses around their expertise, either in coaching, consulting, training or things like that. That's when I discovered that the essence of an expert business is how you monetize your knowledge either through strategic career growth in the corporate world or building a business around your expertise, choosing which one or both to focus on and when is a question I'm often asked and I have to reply with the standard answer.

All consultants know, which is, it depends. Your goal is to determine what type of expert business you should build. If you want to advance in a corporate career, then your expert business will center around delivering results and building your personal brand. If you want more freedom and upside potential, then your expert business will center around creating products and services around your expertise. At the two ends of the spectrum from lifetime corporate career over to somebody who says, I could never work for anyone other than myself, some people very clearly know where they fall. For the majority of us, though, the answer can vary over the course of our careers. When I mentor folks in this topic, we talk about three dimensions, expertise, economy, and expectation. Deciding whether to remain in a corporate career or start an expert business, and my mind starts with your level of expertise.

If you don't have a definable, sustainable and proven expertise in a topic, then I recommend staying with and steering your corporate career that direction until you do so. As soon as you go solo and start your own expert business, your time will by definition need to be split between growing and marketing your business and delivering results. It's difficult to maintain and accumulate more expertise at the same time. In this case, it's better to stick with your corporate career and accumulate expertise faster. Then think about going solo. If you pass that expertise filter. The next one is economy. In 1999 still early on in my career, I seriously looked into going solo and starting my own consulting company. I'm sure this would have been a disaster as the.com boom and recession and technology accelerated right at that time. Instead, I joined a new consulting company called Avenue that Microsoft and Accenture launched this.

Let me sidestep the recession completely and grow my career and income substantially through that period. Also getting me on the radar at Microsoft, which I later joined and work for it to this day. The moral of the story is if the economy is up, then starting a solo business may make sense. If it's going down, stick with the safe paycheck while you accumulate skills and prepare for a future launch of your own business. The final filter is expectations. If you expect and need lifestyle freedom, then going solo can provide that. If you need security stability, then a corporate career is great for that, but if you have unrealistic expectations like running a solo business only requires four hours a week while you sit on the beach, then you're going to make some bad choices. The bottom line is the combination of expertise, economy, and expectations will help you determine which path to focus on.

Now, one path I didn't mention yet is doing both. This is the path that I've chosen for the time being as it address all of the above concerns. Becoming known as an expert who is generous with your knowledge and assistance is the key success factor for both the corporate path and the entrepreneurial path. In addition to myself, I've known multiple people in Microsoft and other large technology companies who have advanced rapidly and built incredibly successful careers by using the expert business model and building an expert personal brand. I've also worked with over 20 experts who have taken their knowledge and built six, seven or even eight figures at businesses of their own. One thing I spent a lot of time on since I am doing both paths at the same time is looking for all the parts of an expert business that are the same between a corporate focus path and the entrepreneurial path.

One thing sticks out. Both types of expert businesses rely on building a value based content fueled brand strategy that I call an expert personal brand. Creating content at scale that delivers value to your target audience that builds your influence and impact with them. Whether your audience is your peers and executives in your employer or whether they're potential customers for an expert business you've created. The benefit of building an expert personal brand is the same. Greater influence and impact no matter your choice of direction for your expert business, corporate, or entrepreneurial. One of the most critical pieces you should be building is your expert personal brand. So if you want to learn more about building an expert personal brand, head over to expert brand system.com for a free video outlining our complete system for building and launching and expert personal brand in as little as eight weeks. All you need to do is bring your expertise than leverage our state of the art team, tools and services to build and run your expert personal brand for you. Imagine our team working for you to accelerate your career. Check out how over at expertbrandsystem.com. Thanks, and we'll see you in the next episode.

Success requires taking action and definitive steps toward your goals every day. This is the difference between success and failure. I challenge you to take action today on the things you learned in this episode and join us on the path to success.

powered by