In this episode, I’m going to outline the two different types of expert businesses and how to choose which is the best for you.

So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I started looking around for success examples to model.

The more I started digging into people’s success paths, the more I started seeing two patterns.

Some were using their results to advance in their corporate careers, moving from consultant to senior to architect or transitioning into management. But others got to a point where they were so sought after for their expertise that they actually started building their own businesses around their expertise – either in coaching, consulting, training or things like that.

That’s when I discovered that the essence of an expert business. It is how you monetize your knowledge either through strategic career growth in the corporate world or building a business around your expertise, choosing which one or both to focus on and when is a question I’m often asked and I have to reply with the standard answer.

Your goal is to determine what type of expert business you should build.

If you want to advance in a corporate career, then your expert business will center around delivering results and building your personal brand.

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