How to Position Yourself as an Industry Leader
In this episode, I'm going to show you how to position yourself as an industry leader.
So first up, was what does it actually mean to be positioned as a leader? What does that actually mean? I mean, instinctively you may have a couple of things you can think of there. It could mean people recognize your name, or you speak at conferences, or you've written books. We're going to talk about all of that in this episode.
When a topic comes up that's related to your industry or to your particular topic space that you cover, being a leader means that your name comes up as one of the first things people think of when that topic comes to mind. Example: If I throw out terms like cloud computing, infrastructure as a service, IOT virtualization and so on, depending on if you're close to that space, certain names are going to come to mind, right?
Out of the thousands and tens of thousands of people that focus on any one of those areas, there are tens of thousands of cloud computing people. There're tens of thousands of IOT people now. But if you're in that space, the names that are going to pop to your mind are probably going to be three – ten. Those names are the leaders in your industry.
When we talk about what does it mean to position yourself as a leader, what I mean is what do you have to do? What do you have to know? What do you have to put out there to be one of those three to 10 people that come to mind when somebody brings up a topic in your area of expertise? Before I lose some of you that are introverts, or don't think that you want to be out there and recognized as a leader, I just wanted to tell you a quick story about that.