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Welcome to BE THE EXPERT! In today’s issue:

• How To Start YOUR Content Engine
• Special Announcement
• One Tool To Rule Them All?

How To Start YOUR Content Engine

If you want to finally start publishing content that generates leads and sales for your business so you don’t have to spend a fortune on ads… This issue will show you how.

If you study and work with very successful creators and online entrepreneurs like I have, you start to see patterns.

The clearest pattern among those with successful online businesses is that they publish a LOT of content.

They understand that any given person or follower only sees 1% of what they publish, so they need to publish 100 times that to ensure that their content is seen!

They also understand that is impossible without the right strategy, systems, and tools to save time. Many also have a team to delegate to (though that isn’t required, as you’ll see).

I call that combination a Content Engine. Here’s what that looks like:

Strategy

Create one piece of high-value, long-form content (i.e., video) every week about your ideal customers’ questions, goals, and challenges.

The long-form content is for your YouTube channel, podcast, and blog, which builds up value and search traffic over time.

The long-form gets repurposed into dozens of short-form assets (reels, quotes, carousels, etc.) and posted across all social networks for traffic now.

The result is dozens or hundreds of posts published every week, allowing you to break through the noise and reach the audience you want to attract.

Systems

Executing the strategy as efficiently as possible requires the right systems: repeatable processes and procedures to make sure everything is done consistently and on time.

Whether you do everything yourself, leverage AI co-pilots, or establish a team, systemization is essential.

Tools

Using the right tools is also essential to executing the strategy quickly and efficiently.

As an example, trying to create dozens or hundreds of posts in each of the social platforms directly would be a non-starter. Instead, the right tools let you create once and publish everywhere.

The right editing tools can save an enormous amount of time.

Using the smallest set of integrated tools to get the job done is essential.

Team (or AI…)

Most of the people you see publishing at scale have a team behind them. That’s something my agency provides.

But it IS POSSIBLE for a solopreneur to establish a content engine even if doing all of the work themselves.

How?

By using the AI capabilities built into the tools mentioned above to save time.

Whether it’s editing, repurposing, writing, scheduling, there are AI “co-pilots” that can help save time.

How To Implement ALL Of This In A Month

What I’ve found in 10 years of online business myself and helping people just like you is that many struggle to:

• Get started creating and publishing content
• Figure out what to publish that actually generates business results
• Learn all the tech to record, design, edit, publish
• Stay consistent so their audience grows
• Scale up their efforts without spending more time

So I’ve taken everything our agency does and turned into a done-with-you implementation program.

Saturday Spotlight 💡

Content Spotlight:​

​SPI 762: How to Create More Content with David Ziembicki​ – Smart Passive Income Podcast

I received a lot of great feedback on this episode and this is a great place to learn more about the content engine strategy!

Tool Spotlight:​

Expert Business ACCELERATE – This is the suite of tools we use to run our entire business AND our client’s businesses.

The Start Your Content Engine program includes a FREE 30-day trial:

• Plan and Manage Your Content Engine
• Host a YouTube Channel, Podcast, and Blog
• Record and Edit All Of Your Content
• Repurpose Your Content Into All Formats
• Schedule and Publish All Of Your Social Media Posts
• Integrated Live Tech Support 24×7

News Spotlight:​

We LAUNCHED our most comprehensive content program ever:

​Start Your Content Engine!​

In this implementation program, we’ll work together to install a content engine in your business…

Enabling you to publish revenue-generating content in every format, on every channel, every month…

Within the first month of the program, we’ll show you how to set up and FILL a YouTube channel, podcast, blog, and all social channels with revenue-generating content…

(Even if you don’t have a lot of time, a team, or a large budget…)